From 9 seconds to 1. Same business, new site.

The problem

The old site took over 9 seconds to load on a phone. Most of the company's customers are contractors and site managers searching on mobile, often on site. A slow page meant they hit back and called the next result.

What we did

• Rebuilt the site as fast static pages served from a global network
• Created a page for each machine type and model, matching how customers search
• Added LocalBusiness, product and FAQ schema
• Mapped all 43 old URLs to new ones with one-hop 301 redirects, so no rankings or bookmarks were lost
• Put one-tap WhatsApp and quote buttons on every page
• Matched name, address, phone and hours to the Google Business Profile exactly

The result

Mobile PageSpeed went from 58 to 99 and the page now loads in about one second. There are no plugin licences to pay and very little to maintain.

Figures from Google PageSpeed Insights, mobile. Client anonymised.